Ximena considers herself a self-learner, and she is always looking into knowing something more about almost everything. She has analytical, critical, and strategic thinking. Also, she is a passionate person, driven by innovation and technology. Food is her second passion, so cooking (especially Mexican gastronomy) is one of the things that gives her more joy. She has a strong belief: "food is the universal language of love".
Parsly brings structure and transparency to the fragmented restaurant industry – in a way that serves everyone. Digitization of restaurant purchasing creates powerful insights that make restaurants and their suppliers more efficient, profitable and sustainable. Parsly was founded in 2021 by Leo Kia and Ramzi Ferchichi and is headquartered in Stockholm.